If you worked at McDonald’s at the ripe old age of fourteen years old, keen for cash that wasn’t gifted at the whims of your parents’ generosity, then you’ll be familiar with the phrase; “If you have time to lean, you have time to clean.” Decades after McDonald’s ‘founder’ Ray Kroc coined this saying, the motto remains ingrained in employees across over 35,000 outlets all over the world. This phrase perfectly encapsulates the mid-western work ethic of Ray Kroc, a go-getter salesman with big ambitions and an undying persistence for success.
When we meet Ray Kroc in the 1950’s, he’s a middle-aged, reasonably well-fixed salesman on a desperate hunt for a gimmick that will earn him his fortune. The McDonald brothers, Mac and Dick, appear to have exactly what he is looking for – a successful hamburger joint run by hard working visionaries. Overwhelmed with anticipation for what this small San Bernardino restaurant could become, Kroc talks his way into franchising and expanding into every town in America. The story of a vision that grew under the noses of its creators.
With the undeniably ubiquitous presence of McDonald’s in most people’s lives – from kids birthday parties to the 3am drive through – the story behing the Golden Arches is one we can all easily invest in. But what really drives The Founder is Keaton’s magnetic and dynamic performance as the underlying unequivocal villain, coated with layers of charm, insecurity and grit. Here Hancock tries to enforce the understanding of why Kroc did what he did, almost humanising the ruthless tale of business intrigue.
I am fascinated the follow the response to The Founder, particularly in America. Is it possible that despite everything, Ray will be viewed as a hero, an underdog with persistence that enabled him to push through every setback in his path to create an empire? But his triumph was always inevitable against the McDonalds brothers. To the movie’s credit, Kroc has an opinion about this too.
All in all, The Founder presents a version of the American Dream in which the need to succeed obliterates any other considerations; in a story of strong minded determination, a small downtrodden businessman gains his revenge on the world.